How we do it
When it comes to awareness of sustainability, it is first of all fundamental to take several aspects into consideration:
The information needs to not only reach the majority of the population, but it has to really sink in and work from inside out. Once the scale of the threat on the one hand and the benefits of a sustainable lifestyle on the other hand have been truly understood and grasped, people will gradually begin to adapt their behavior to a more sustainable lifestyle.
So, it is of enormous importance that people first of all are aware of the problem and the many great existing solutions and possibilities that are already out there. But what really counts, is that people not only understand, but also implement them on a daily basis. Moreover, it has to happen on a massive scale and immediately.
We believe that mankind has to do everything within its power to save our planet. There is great potential in communication and to a large extent this has still not been exploited. This is what really drives us and so our mission is to most effectively utilize this potential.